Celebrity Shark Bait

REALITY television has sunk to new depths by dangling celebrities in front of the world’s most fearsome predator, marine campaigners say.

Ruby Wax and Richard E. Grant will be among the celebrities lowered in a cage into the waters of Shark Alley, off the coast of South Africa, while a noxious mix of blood and fish is used to lure the residents.

But environmental groups have condemned ITV1’s Celebrity Shark Bait, arguing that the booming tourist trade in “cage diving” has humiliated dangerous animals and was responsible for an increase in shark attacks.

Ruby Wax finally encounters something with a bigger mouth! Am I really sick for wanting a live show?