Big Brother - How to find The Golden Ticket

For the first time in Big Brother history, a member of the public will be chosen at random for the unique chance to become a housemate in this year's Big Brother house, that is if they are lucky enough to find a special golden ticket hidden inside a chocolate bar.

Running up to the launch of Big Brother 7, via a huge logistical operation, special KitKat bars will be distributed amongst up to 40,000 retail outlets nationwide ranging from the major Supermarkets to local convenience stores, newsagents and confectionery kiosks in train stations.

Stringent security measures have been put in place to protect the operation of competition. This morning*under the watch of an independent security team, Big Brother will hand over the prized tickets for delivery to a secret location where they will be inserted into the bars.

100 golden tickets will be placed into KitKat four-finger single bars and Kit Kat Chunky single bars for distribution across the country. The lucky winners of these tickets, having passed the programme's prerequisite and thorough background checks, will be invited to pack their bags, say goodbye to their loved ones and head down to the Big Brother studios for a special live TV broadcast where one of the lucky ticketholders will then be chosen at random to enter the house.

Earlier this year, open auditions held across the UK attracted a record 25,000 contestants to apply but producers of the Channel 4 show hope that the golden ticket initiative will attract the interest of a wider range of people.

The golden ticket competition opens at 10.30pm on Thursday 18th May and is available in 24hr stores and from opening time for other retailers on Friday 19th May. The competition closes on Friday 2nd June at 10.20pm.

On discovering a golden ticket, each of which are printed with a unique security coding, purchasers will have to ring a special 24-hour telephone hotline number for their chance to land a place in the Big Brother House."