Geekspeak still baffles web users

Britons are increasingly tech-savvy but are still bamboozled by tech jargon.

According to research from Nielsen/NetRatings, people are buying cutting-edge technology but often don't understand the terms that describe what their device actually does.

So while 40% of online Britons receive news feeds, 67% did not know that the official term for this service was Really Simple Syndication.

Terms such as podcasting and wikis are still meaningless to many.

'In the relentless quest for the next big thing when it comes to new forms of digital consumption, there is a significant tendency for the industry to over-estimate consumer's knowledge and understanding of the seemingly limitless new terms and products out there,' said Alex Burmaster, internet analyst with Nielsen/NetRatings.

Acronyms in particular foxed users. 75% of online Britons did not know that VOD stands for video-on-demand, while 68% were unaware that personal video recorders were more commonly referred to as PVRs.

Millions of people keep in touch via instant messaging but some 57% of online Brits said they did not know that the acronym for it was IM.

Common Geekspeek terms on the internet

VOD - video-on-demand
Wikis - Collaborative technology for editing websites
IPTV - internet protocol television
RSS - Really Simple Syndication alias automated news feeds
PVR - personal video recorder
Web 2.0 - user-generated content phase of internet
Triple-play - internet, TV and phone in one subscription
VoIP - voice over internet protocol
IM - instant messaging
Blogging - frequent, chronological publication of personal thoughts on the web
Podcasting - internet broadcasting for playback on MP3 players

Now you know. :o)