Online ad spend trumps airwaves

"The amount of money spent on internet advertising in the UK has exceeded the amount spent on radio ads for the first time, a report has found.

The online advertising take surged to £653.3m ($1.23bn) in 2004, a 60% rise on the previous year's £407.8m figure.

This represented 3.9% of the total spent by advertisers, slightly more than the 3.8% share that went to radio.

Online ad revenue has grown more than fourfold since 2000, said the Interactive Advertising Bureau (IAB)."
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